Radio Eficacia

Project developed for the Catalan Radio Association, where the principal goal was to demonstrate the effectiveness of advertising on Catalan radio. I participated in this project as director of digital services, collaborating in the following functions:
• Direction of digital strategic plan.
• Definition and optimization of KPIs.
• Reporting results.
• Direct management with the client.

Project accomplished at MicrobioGentleman agency and getting a special mention in the
2015 ONDAS AWARDS.