Nacho RieraOnline Marketing & Social Media

Social Media Manager & Online Marketing
+31 (0)6 83 07 45 21
+34 686 025 770

About Me

I am a passionate online marketing manager, advertising graphic designer and globetrotter.
Right now, my focus is on all related with online marketing. I started as a graphic designer, and I applied all that knowledge working in UI/UX projects as well as marketing strategies for different sectors and companies. All this background has given me a deeper comprehension of online marketing in all its aspects.  For instance, building a new reputation working with social media as the main tool to achieve a given aim.
I would love to make my knowledge wider, facing new challenges and meeting new markets.

Increasingly, mass marketing is turning into a mass of niches

- Chris Anderson, author of The Long Tail -

Specialized in

More than 10 years of experience, I have specialized in the next points:


Functional analysis of websites and apps aiming to create the best user experience and interaction, working on the following tasks:
• Site map.
• Flow chart.
• Wireframes.

Social media manager

Responsible for providing social media from a business and strategic approach, aiming to reach the KPI’s, developing the next features:
• Social media strategy.
• Management of online campaigns (Add’s, SEO, SEM, etc …).
• Measure the evolution of competition and major customers.
• Manage reputation crisis.
• Capacity for analysis (analytics).

Key account manager

Managing different projects directly with the client, working in:
• Management, coordination and monitoring of the Annual Marketing Plan.
• Management and editing campaigns: emailing, newsletter and Social Media.
• Defining mass media plan.
• Definition and optimization of KPIs.
• Reporting of results.


80%Microsoft Office


/My entire career

Jun 2014

Postgraduate of Social Media and Content Management

INESDI - Barcelona (Spain)

Specialization of interactive design and usability (UX/UI)

UOC University (Universitat Oberta de Catalunya) - Barcelona (Spain)

May 2013
Feb 2008

Course of creativity and art direction

Complot - Barcelona (Spain)

Oct 2016

Account Executive Manager

Netsense - Barcelona (Spain)

Senior account executive in Digital Marketing agency developing the following tasks:
• Leading the execution of Digital Projects from definition to implementation.
• Responsible for the total dialogue with the client.
• Coordination of internal resources to carry out all projects.
• Responsible for the creation of the web architecture (UI / UX, wireframes, etc).
• Responsible for maintaining a relationship at all times with bloggers and key influencers for each project.
• Managing internar and external teams.
• Leading the definition of KPI's and reports as well as proposals and billing.
• Leading audits and digital marketing strategies.

Being responsible for the following accounts:
- Nedgia (Natural Gas): Corporate website transformation (design, UX / UI)
- Sareb: Digital web transformation and online marketing strategies(SEO / SEM)
- CaixaBank: Managing different online marketing campaigns for CaixaBank Consumer Finance
- Box of Engineers: Digital transformation of all online websites platforms.
- Angelini Laboratories: Campaign management and online marketing of different products.
- Echevarne Laboratories: Digital transformation of the corporate website.
- Almirall Laboratories: Strategy, management and coordination of>

Jan 2016

Online Marketing and Social Media Manager

Microbiogentleman - Barcelona (Spain)

Manager of Social Media department, performing the following functions:
• Design and development of social media plans and strategies.
• Management of SEO campaigns.
• Management of SEM campaigns, contracting and managing mass media support.
• Analytical and measuring results by KPI's.
• Social media manager.
• Interaction design and usability (UX/UI) of web platforms and app's.

CEO and Digital Marketing specialist

U-Design - Barcelona (Spain)

Working with different clients such as: Childrens Hospital of Barcelona (Hospital de nens de Barcelona), Tempos 21, MicrobioGentleman, Vesismin, Arbitrium lawyers, Grifone, etc...
Performing the following functions:
• Social media manager.
• Analytical and measuring results by KPI's.
• Web master.
• Graphic design.
• UX/UI, mobile app's designer and usability monitor.

Jan 2014
Jul 2013

Director of mobile apps’ usability and design

Tempos21 (Atos Group) - Barcelona (Spain)

Department director of mobile apps' usability and design, performing UX/UI and supervising the final projects of design and usability.

Art director

CPM Agency - Barcelona (Spain)

Advertising agency specializing in healthcare, working mainly on the internal and external communication of Boehringer Ingelheim and supporting product managers.

Jan 2009
May 2007

Graphic designer

Dinamicas (Dayax Group) - Barcelona (Spain)

General advertising agency and direct marketing. Working for different customers as Matel, Flamagas, Nestle, etc ...



I'd like to dedicate a few lines to Nacho for several reasons. First of all, his multidisciplinary trait, that's what I really appreciate about him. He knows all related with Digital Marketing from making an strategy for social media to building a web page including all functionalities and usability.
The remaining reasons are obvious; his professionality, his project involvement, his efficient performance and being an easy going person with clients. Nacho, you already know that you have a place here whenever you want!
Oscar Lopez-Balcells Gallardo
Partner and Digital Marketing Director at Microbio Gentleman
Over four years I have worked with Nacho. Our main goals were to upgrade and make a content's improvement of the Fundació
Hospital de Nens de Barcelona media platform.
He has a full knowledge in Social Media and UI/UX, and he is also a friendly person who satisfied all our requirements in a professionally and quickly way.
Amalia Arce Casas
E-Salud Responsible Manager at Fundació Hospital de Nens de Barcelona
Ignacio (Nacho for his friends) is an amazing professional! I've worked with Nacho in my current and previous company and we always were wowed by his work! The main things I admire and like about working with him are his honesty about what can be done and what is uncertain, the hard work that he puts into projects, the creativity and optimism to find solutions to the challenges that always appear...and his sense of humor because it's key to have fun while you work! On top of that, he's has a beautiful soul! He's a good person!
Carlos Piera
CEO at Delivering Happiness Spain
I worked with Nacho for a year, and I would like to highlight his capacity to manage different Social Media projects and take care of all the details. He works hard at being a proactive professional always proposing new ideas in order to surprise and improve the client goals. He has an excellent sense of client and customer needs. It was a pleasure to work with him, and I would recommend him without any doubt. I wish him all the best in his future endeavor.
Andrea Rupérez García
Marketing Retail & New Business at Danone



/Get in touch with me